Our Philosophy

Beautiful Earth, Beautiful You

At Natural Way, we believe that Mother Nature knows best. That's why all of our products will always be made with 100% natural ingredients. As a family owned business based out of Glendale, California, we have set out to help others live a more natural life and understand that nature has everything to offer for our wellbeing. 

Our decisions have a lasting impact, and we don’t take that lightly. Our products are gentle for the environment and your skin. Caring for the environment is something that we have focused on since our very first product, the Original Formula Hard Wax. Since 1989, we insist on using ingredients of the highest quality and manufacturing all our products locally, which means we have complete control over making sure each product is unique. 

Our Philosophy Into Positive Actions

  • We are passionate about finding and combining naturally sourced and naturally derived ingredients to create personal care products that really work.
  • We are proud to work with responsible, self sustained farms to source the highest quality premium ingredients for all of our products. 
  • We are straightforward about the ingredients we use, allowing you to choose the product that is right for you. 
  • We strive to maintain our packaging as minimal and friendly to Mother Earth as possible. 
  • We care deeply about how we interact with the ecosystem that surrounds us. Our products are 100% natural with organic ingredients, reducing contamination to the Earth, the water and the air that we breathe.  
Although our core values have remained the same for over 30 years, we’re always learning and searching for new ways to improve our sustainable business practices. Please feel free to provide feedback using the form below.

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